Archive for the ‘Hospitality Trends’ Category

How to Grow Your Loyalty Through Word-Of-Mouth Marketing

November 6th, 2018 Lisa Livingston Hospitality Trends, Marketing

It’s true that if a customer has a negative experience, they will tell everyone that their experience was less than desirable. It’s also true that if a customer has a positive experience, they will tell ten friends. Social Media amplifies this at least 10 fold! Let’s focus on the positive experience for a second: What… (more)

Getting to know your guests: the basics of guest profiling

October 12th, 2018 Mark Ellis Data Management, Hospitality Trends, Marketing

If there’s one thing the OTAs know how to do well, it’s guest profiling. In fact, there’s a high chance they’ve obtained more data about your guests than you have… and you’re the one providing the service! The good news is this can be fixed, because as the hotelier, you have access to just as… (more)

Is your mobile-unfriendly booking engine costing you bookings?

October 2nd, 2018 Lisa Livingston Hospitality Trends, Marketing, Online Bookings

It’s unrealistic to think that our smartphones actually make us smarter (lol); but isn’t it accurate to say our smartphones make our lives easier? Think of all the things we do from our smartphones: Play games, watch movies, listen to music, book flights, even make hotel reservations. On any given day, you can look around… (more)

Cybersecurity essentials for independent hoteliers

September 25th, 2018 Kent Howard Hospitality Trends, Hotel Property Management

In August 2018, Chinese hotel chain Huazhu Hotels Group was hit by a data breach that could have affected 130 million customers. In what is thought to be the largest data breach in China in the last five years, hackers successfully gained access to 240 million lines of data that contained email addresses, bank account… (more)

Destination Marketing Ideas for Hotels

September 18th, 2018 Kent Howard Hospitality Trends, Marketing

During July 2018, I wrote about the rising popularity of destination marketing and promotion and how it enables hotels to market well beyond the four walls of their property. I even had the opportunity to discuss the merits of this form of marketing on a recent podcast with our sister companies, Welcome Systems and DockMaster…. (more)

How To Be a Productive, Independent Hotelier and Fantastic Boss

September 11th, 2018 Kent Howard General, Hospitality Trends, Hotel Property Management

Long hours, sacrificed weekends and a constant battle to remain current with an incredibly dynamic, evolving industry are just some of the challenges facing today’s independent hotelier. If you’re in that position, then it’s also easy to forget that you’re a boss, too. Your staff looks to you to be the leader, so your role… (more)

Great Guest Relationships Start With Your Online Booking System

September 4th, 2018 Kent Howard General, Hospitality Trends, Hotel Property Management, Marketing

A recent survey by Allianz Global revealed that 53% of travelers are unlikely to use sharing services such as Airbnb this year. Citing reasons such as not wanting to share with strangers and the belief that hotels have superior offerings, is this proof that interest in hospitality disruptors is waning? In reality, the sharing economy… (more)

The Hotel Industry Is Evolving: Is Your PMS System?

August 30th, 2018 Lisa Livingston General, Hospitality Trends, Hotel Property Management

Hoteliers didn’t always have a property management system (PMS) to assist with the everyday operations. In fact, prior to Alexander Graham Bell’s telephone invention, guests booked their travel arrangements by mail or poorly spelled telegrams. Early hoteliers wrote down most of a guest’s information with a pencil or pen on a plain piece of paper. … (more)

What Improvements to Your Hotel Technology Are You Budgeting for 2019?

August 28th, 2018 Kent Howard Hospitality Trends

Summer is one of the busiest times of the year for hoteliers, but besides the increase in vacationing guests, outdoor events and wedding bookings, it’s also a great time to start preparing for budget season. Once the summer has ended and fall arrives, savvy hoteliers will start to think about the investments they must make… (more)